What This Initiative Is About

 

While Creativity is about Ideation, and Invention is about Prototyping, Innovation in the manner we approach it, is all about Commercialisation. The commercialisation of value propositions in both the public and private sector! The intent being to profitability serve various customer bases and gain significant top & bottom line advantages while doing so.

 

With that in mind, come discover:

 

• What We Actually Know & Think We Know About Innovation

• The Key Areas Of Innovation

• The Fundamentals Of Innovation

 

What You Can Expect

 

A ground breaking, absolutely unique, expertly researched & created, world class, professionally delivered initiative, which will address your specific needs and benefit you for a lifetime.

 

How This Initiative Is Conducted

 

This perspective shaping initiative is expertly run as a series of …

 

• Illuminating introductions

• Engaging dialogues

• Interactive games & exercises

• Thought provoking debriefs

• Open questions & answer sessions

• Reflection time-outs

• Relevant case studies

• Enriching assignments

• Feedback loops

 

Initiative Outline

 

What We Actually Know & Think We Know About Innovation

 

• The “Thou Shall Not Pass Until” Exercise

• Distinguishing Creativity vs Invention vs Innovation

• Appreciating The Varied Roles Of Creativity, Invention & Innovation

• The Economic Value Of Creativity, Invention & Innovation

• The Major Innovation Challenges Organisations Face

• Why Innovation Is Going To Matter More & More In The Future – The Global S Curve

 

The Key Areas Of Innovation

 

• People Innovation & Innovative People

• Products & Services Innovation & Innovative Products & Services

• Processes, Procedures & Policies Innovation & Innovative Processes, Procedures & Policies

• Physical & Virtual Environments Innovation & Innovative Physical & Virtual                              Environments

• Brand Congruency Innovation & Innovative Brand Congruency

 

The Fundamentals Of Innovation

 

• The Customers – The Under Served, The Mainstream, The Over Served

• The Pain & Pleasure Principle Of Innovation & Its Case Studies

• The Market & Technology Principle Of Innovation & Its Case Studies

• The Value & Leadership Principle Of Innovation & Its Case Studies

 

The Breakthrough Innovation Workshop

 

• Assimilating The 3M IDEO APPLE Way

• The Innovating In Your Organisation Workshop 

• The Innovation Circle

• What Next – Innovating The Future Now

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