You know as well as we do, that your organisation’s success, in an ever-competitive and increasingly turbulent international marketplace, corresponds directly to your sales force’s ability to pick up and assist to solve the challenges facing your potential customers. You also know, you need to give them the best possible sales development initiative to create high-value solutions that give them a competitive edge.

 

Being A World Class Business-To-Business Sales Professional will do just that – give your entire sales team a great edge, so your organization can lead in tomorrow’s marketplace, starting today.

 

We’ve been listening…

 

You need a solid sales, marketing and business development strategy based on the latest best practices to transform your sales people into World Class Sales Professionals.

 

You need to give them an opportunity to thrive, by learning how to sell without selling.

 

You need to give your sales growth engine a sustainable shot in the arm and you need to do this right now. 

 

You need to reduce your cost of sales and duration of your sales cycles, while simultaneously growing your sales pipeline. 

 

You need greater share of wallet and greater share of market and you needed them yesterday.

 

You need an objective view point on how you run your sales machinery, assign territories and productively invest your sales people’s time.

 

Above all else, you need to reformulate how you communicate your value propositions so you instantly increase your sales.

 

Being A World Class Business-To-Business Sales Professional – Selling Without Selling will assist you with all of this and more.

 

Your sales professionals will, through this initiative, immediately…

 

1. Learn how to differentiate themselves from your competitors right from the start

2. Learn how to discover gaps in your potential customer’s value proposition

3. Learn to figure out how to address the gaps in your customer’s value propositions

4. Learn how to communicate your value propositions in the most compelling way possible

5. Learn how to be a truly top notch sales professional and have value supersede price

6. Learn how to build customer stickiness to increase share of wallet

7. Learn much, much more than they imagined they ever would

 

 

What You Can Expect

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A ground breaking, absolutely unique, expertly researched & created, world class, professionally delivered initiative, which will address your specific needs and benefit you for a lifetime.

 

How This Initiative Is Conducted

 

This perspective shaping initiative is expertly run as a series of …

 

Illuminating introductions
Engaging dialogues
Interactive games & exercises
Thought provoking debriefs
Open questions & answer sessions
Reflection time-outs
Relevant case studies
Enriching assignments
Feedback loops

 

Initiative Outline

 

Part 1 – Learning How To Differentiate Yourself From Your Competitors Right From The Start / Knowing Yourself

 

Differentiating Your Offering From Your Competitors

 

The Keys To Differentiating Your Product

• Quality Differentiation

• Price Differentiation

• Promotion Differentiation

• Place Differentiation

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The Keys To Differentiating Your Service

• Technical Process Driven Service Differentiation

• Non-Technical People Driven Service Differentiation

 

The Keys To Differentiating Your Brand

• Differentiation Your Brand Value

• Differentiation Your Brand Passion

• Differentiation Your Brand Vision

• Differentiation Your Brand Mission

• Differentiation Your Brand Value

• Differentiation Your Brand Identity

 

The Keys To Differentiating Your Marketing

• Differentiating Your Marketing Advertising

• Differentiating Your Marketing Public Relations

• Differentiating Your Marketing Word Of Mouth

• Differentiating Your Marketing Point Of Sale

 

The Keys To Differentiating Your Communications

• Differentiating Your Internal Communications

• Differentiating Your Internal Written Communications

• Differentiating Your Internal Non-Written Communications

• Differentiating Your External Communications

• Differentiating Your External Written Communications

• Differentiating Your External Non-Written Communications

 

The Keys To Differentiation Your Experience

• Expressing Your Product As An Experience

• Expressing Your Service As An Experience

• Expressing Your Brand As An Experience

• Expressing Your Marketing As An Experience

• Expressing Your Communications As An Experience

           

Part 2 – Learning How To Discover Gaps In Your Potential Customer’s Value Propositions / Knowing Your Potential Customers

 

Building Sophistication As A World Class Sales Professional – Knowing Your Potential Customer’s Value Proposition

 

Differentiating Your Potential Customer’s Product Value Propositions

Differentiating Your Potential Customer’s Service Value Propositions

Differentiating Your Potential Customer’s Brand Value Propositions

Differentiating Your Potential Customer’s Marketing Value Propositions

Differentiating Your Potential Customer’s Communications Value Propositions

Differentiation Your Potential Customer’s Experience Value Propositions

 

Part 3 – Learning To Figure Out How To Address The Gaps In Your Potential Customer’s Value Proposition / Strategising How To Serve Your Potential Customers

 

Building Substance As A World Class Sales Professional / Knowing How To Address The Gap In Your Potential Customer’s Value Proposition

 

World Class Alignment Strategies / Figuring Out How Your Value Propositions Enhance Your Potential Customer’s Value Propositions

• How Does Your Product Enhance Their Product

• How Does Your Service Enhance Their Service

• How Does Your Brand Enhance Their Brand

• How Does Your Marketing Enhance Their Marketing

• How Does Your Communication Enhance Their Communication

• How Does Your Experience Enhance Their Experience

 

Appreciating Your Potential Customer’s Challenges

 

Creating A World Class Account Management System

 

Part 4 – Learning How To Communicate Your Value Proposition In The Most Compelling Way Possible / Serving Your Potential Customers

 

Building Sustainability As A World Class Sales Professional / Communicating As A World Class Business-To-Business Sales Professional

 

Communicating Your Value Proposition For Profitability, Performance & Fulfilment

 

The Art Of Listening For Areas Of Common Interest

The Art Of Questioning To Clarify, Specify & Explore The Solutions They Are Seeking

The Art Of Dialoguing To Build Meaningful, Trusting & Purposeful Relationships

The Art Of Crystallising To Remove Obstacles, Gain Clarity And Establish Agreements

The Art Of Actioning To Move Things Forward Successfully

The Art Of Feed-Backing And Feed-Forwarding To Ensure Mutually Beneficial Outcomes

The Art Of Winning To Hit Both Your Targets

 

Polishing Up Your World Class Sales Communication Style

• Communicating Using Your Mental Quotient

• Communicating Using Your Emotional Quotient

• Communicating Using Your Physical Quotient

• Communicating Using Your Spiritual Quotient

 

Part 5 – Learning How To Be A Truly Top Notch Sales Professional And Have Value Supersede Price / Transforming Potential Customers Into Customers

 

Knowing Points Of View Of Their Power Brokers

• The Point Of View Of The Solution Seeking Department

• The Point Of View Of The Purchasing & Procurement Department

• The Point Of View Of The Accounting & Finance Depart

• The Point Of View Of The Other Departments

 

The Value & Price Equation

• Why Is Price An Issue?

• Dealing With Pricing Both First And Last To Minimise The Price Issue

• Avoiding A “Price War”

• Avoiding “Giving Away The Ship”

• Creating Win / Win / Win Partnerships At A “Higher Price”

• Framing “The Purchase” For Mutual Success

• Sealing “The Deal”

           

Part 6 – Learning How To Build Customer Stickiness To Increase Your Share Of Wallet / Growing Your Customers

 

The Secrets Of Growing Your Customers

• Creating Brightness Of Your Collective Future

• Enhancing The Quality Of Your Interaction

• Ensuring The Quantity Of Your Interaction

• Avoiding Darkness Of Your Collective Future

 

Strategies To Increase Share Of Wallet

• Improving Your Product Value Propositions

• Improving Your Service Value Propositions

• Improving Your Brand Value Propositions

• Improving Your Marketing Value Propositions

• Improving Your Communications Value Propositions

• Improving Your Experience Value Propositions

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