What This Initiative Is About


While Social Media was once an emerging new world, it has now become the world as we know it. A world that has taken shape in the blink of an eye, at a rate unprecedented in human history. A world that is radically reshaping how we as people interact with one another across the globe at work, home and at play. While this world of Social Media is still only in its infancy, it is certain to continue to blaze a new trail for years to come.


For your organization to profit from this trend or at the very least to remain relevant, you need to develop your very own social media strategy and this can only start with a great in-depth appreciation of the new social media landscape.


This 1-day program promises to raise your understanding of the various Social Media Channels and their distinct value propositions. It will showcase the good, bad and the ugly of social media case studies so you avoid pitfall and scale new heights from the get go. It will get your organization immediately started and will also address the social media policy issues which tend to hamper progress, so you can organize you social media strategy and profit from it, right now.

 

What You Can Expect

 

A ground breaking, absolutely unique, expertly researched & created, world class, professionally delivered initiative, which will address your specific needs and benefit you for a lifetime.

 

How This Initiative Is Conducted

 

This perspective shaping initiative is expertly run as a series of …

 

Illuminating introductions
Engaging dialogues
Interactive games & exercises
Thought provoking debriefs
Open questions & answer sessions
Reflection time-outs
Relevant case studies
Enriching assignments
Feedback loops

 

Initiative Outline

 

Part 1 – Social Media Is THE Media Not An Alternative

 

Overview Of This Initiative

The World As It Was, As It Is & As It Will Be

Not A Lifestyle Choice, But A Work & Life Reality

Social Media Connections, Communities & Conversations


Part 2 – The World Of Social Media – The Channels & What They Do

 

Google+ – What It Can Do For Your Organization & How Best To Use It

FaceBook – What It Can Do For Your Organization & How Best To Use It

Twitter – What It Can Do For Your Organization & How Best To Use It

LinkedIn – What It Can Do For Your Organization & How Best To Use It

Blog & Vlogs – What It Can Do For Your Organization & How Best To Use It

Wikis – What It Can Do For Your Organization & How Best To Use It

The Other Big Things – What They Can Do For Your Organization & How Best To Use Them

The Next Big Thing – What It Will Do For Your Organization & How Best To Use It

           

Part 3 –Social Media Case Studies – The Good, The Bad & The Ugly

 

How People Are Using Social Media

How Businesses Are Using Social Media

How Governments, Statutory Boards & Organs Of State Are Using Social Media

           

Part 4 – Getting Your Organization Started On Social Media

 

What To Monitor & How To Monitor It

How To Listen & Discern What Is Being Said

How To Converse, Create Conversation & Not Have Them Recreate You

                       

Part 5 – Addressing The Social Media Policy Issue

 

Internal Policies – Media Policies, Workplace Policies, Accessibility Policies, Privacy Policies, Authorization Policies

External Policies – Terms Of Use, Comments Policies, Public Record & Advertising Disclaimers

The Different Angles – Communication, Administration, Human Resources, IT, Legal, Customer Service, Et cetera

           

Part 6 – Organising Your Social Media Strategy

 

Identifying Who You Want To Connect With

Clarifying Your Objectives

Creating Your Success Metrics

Putting Together Your Team

Choosing Your Channels

Time Lining Your Course Of Action

Inviting Your Community

Integrating Your Community

Creating Conversations That Matter

Adopting The Next

Measuring Your Successes

Appreciating The Evolving
Social Media Landscape

Your Chief Facilitator - Manoj Sharma

Who is Manoj Sharma?

Manoj Sharma is just a human being, doing his best to make a small difference in the world.

 

Professionally, Manoj Sharma is the CEO of CusJo.com, a smart survey + A.I. company that assists enterprises with their talent optimisation, customer experience and market research analytics needs. 

 

Manoj Sharma holds a B.Sc. Economics (Hons) Banking & Finance. He started his career as a Special Events Manager for the Walt Disney Co. He continued, as a Group Business Development Director for eGuide a tech startup which was sold for SGD 23.5 million. He was subsequently the CEO of DifferWorld and the Singapore Service Academy for more than 10 years. He has advised more than 300 large public and private organisations, assisted them with their organisational and professional development needs, as well as delivered keynotes and facilitated programs globally for more than 110,000 people. He considers this to be an absolute privilege.

 

Manoj sits on various committees. In 2003 he was invited by SPRING Singapore to advice on how to grow Singapore’s entrepreneurship landscape and subsequently sat of the Board of the Action Committee for Entrepreneurship. In 2012, he was invited by the Singapore Kindness Movement to conceptualise the framework for Kindness@Work, a national initiative designed to create a more gracious society starting with the CEOs of large organisations. Outside of his roles with the aforementioned organisations, he is highly active in the international start-up scene, as an investor, speaker, judge and thoroughly delights in mentoring entrepreneurs from around the world.

 

In his free time, Manoj enjoys playing a round of golf with his buddies. As for the future, Manoj looks forward to continue to contribute to society, to the best of his abilities. 

 

 

 

Our Public Sector Clients

Our MNC & SME Clients