Ikea Viral Marketing Campaign
November 29, 2010
IKEA Viral Marketing Campaign
Why So Serious Viral Marketing Campaign
November 29, 2010
Why So Serious Viral Marketing Campaign
Measuring Your Customers Experience
November 29, 2010
Measuring Your Customers Experience
The 11 Keys To A Successful Social Media Strategy
November 25, 2010
The 11 Keys To A Successful Social Media Strategy
- Take it slow – start with one social media site and establish a presence, better to do one site really well than several poorly
- Get your business a blog – creates trust and respect and brands you as the expert
- Have a plan – a plan for where, how often, why and expected goals and outcomes, develop your brand personality and culture as part of your plan so that it remains consistent
- Listen – hear what users are saying about their wants, needs, challenges etc.. in your market
- Connect – Follow or friend influencers, in other words find the people who already have a profile in your market, begin interacting with them and quoting them
- Connect 2 – Follow or friend quality people, blanket following returns you a poor quality list of people who are often more focussed on marketing to you than listening to you, so follow people who are interacting with you and your brand as listeners. Quality over quantity every time.
- Contribute – reply, respond, answer questions, recommend and provide great information without selling as this builds trust and respect for your expertise in your target market
- Converse – engage, ask questions, answer them, survey, create competitions and recommend your own product/s and service/s once you have established trust and respect
- Continue – be consistent, add value, and allow your brand personality and culture to grow user advocacy for your brand
- Innovate – use consumer feedback and trends to create new products, services and packages,
- Rinse and repeat!
For full article please go here
For full article please go here
Facts Everyone Needs To Know About Social Media
November 25, 2010
Facts Everyone Needs To Know About Social Media
Businesses who are about to take their brand online need to understand a few very pertinent facts about using social media with skill, intelligence and strategy:
- Understand that social media is a prime customer care channel where customer queries can be answered and problems solved thus reducing costs for telephone customer service personnel.
- Consumers expect brand transparency and engagement – not advertising on social media channels
- Consumers expect to speak with the ‘voice’ of the brand on social sites and to have their conversations responded to on a regular if not daily basis
- Consumers expect authenticity from businesses using social media and want to know the ‘voice’ of the brand is human and approachable
- Consumers expect brands to collaborate with them in many ways online including responding to feedback, product ideas, customisation of services etc..
- Businesses who respond to consumer ideas, feedback and customisation ideas by releasing new and innovative products and services will find consumer trust and loyalty grow exponentially as a result
- Facebook, Twitter, LinkedIn and YouTube are currently the top social media platforms with Facebook as the largest and the most conversational
- Businesses who use social media in these ways will find themselves at the top of the marketing food chain as they create and innovate new products, services, packages and marketing tools following consumer wants and wish-lists – they will be thought of as trend-setting and innovative by the market and word will spread
How quickly news ‘good’ or ‘bad’ can spread on social media is demonstrated in this story: when Michael Jackson died of an overdose the news had already broken on Twitter and Facebook – before – the ambulance had left the estate! The message is clear for small to medium business: to gain and early advantage over their competitors, they need to start developing a social media strategy now.
For full article please go here
What Is Social Media
November 25, 2010
What Is Social Media
“Social Media is a two way conversation between brand and businesses who have converted their marketing successfully are holding sway in the enormous online marketplace. With over 500 million users on Facebook alone brands need to realise that this is where there market is hanging out.
The social phenomenon has proven that consumers are more in control than ever before in history and the ability to make brands accountable is very strong as proven in the consumer driven campaigns against brands who have failed to understand this fact. Consumers now expect to engage with their brands, ask questions, answer surveys and be included in brand decisions along with expecting brand transparency in return for their trust and advocacy.”
For full article please go here
The Best Social Media Resouce Thus Far
November 25, 2010
The Best Social Media Resouce Thus Far
http://social-media.alltop.com/
Achieving Work Life Balance by Manoj Sharma
November 22, 2010
Nestle And Greenpeace Social Media Casestudy
November 16, 2010
Nestle And Greenpeace Social Media Casestudy