Creating a Coaching Organization - Part 4 - By Manoj Sharma
January 30, 2007
Testimonials, case studies, what the world is saying and why you need to create a coaching organization right now…
“Annual spending on executive coaching in the United States is estimated at US$ 1 billion.” – Harvard Business Report
“The number of UK organizations using coaching between 1998 and 2003 has risen to 96%” – University of Bristol
“The Australian Institute of Management says 70% of its member companies hire coaches.” – Inside Business Channel 2
“The Executive and Business coaching industry is growing by about 40% a year.” – The Economist
“External business coaches are in great demand by small, medium and large businesses alike. – Times Business News
“Coaching is sweeping across the world and developing at an explosive rate.” – Asia Week
“Coaching is the universal language of change and learning… and values cultural complexity and differences.” – CNN
“Many industry sources now state that the global business demand for coaching is almost doubling each year.” – McGraw-Hill Education
“Who exactly seeks out a coach? Winners who want even more out of life.” – Chicago Tribune
“Executives and HR managers know coaching is the most potent tool for inducing lasting personal change.” - Ivy Business Journal
“Coaching now is part of the standard leadership development training for elite executives and talented up-and-comers at IBM, Motorola, J.P. Morgan, Chase, and Hewlett Packard. These companies are discreetly giving their best prospects what star athletes have long had: a trusted adviser to help reach their goals.” - CNN.com
“The goal of coaching is the goal of good management: to make the most of an organization’s valuable resources.” - Harvard Business Review
“The Manchester survey of 140 companies shows nine in 10 executives believe coaching to be worth their time and dollars. The average return was more than $5 for each $1 spent.” - The Denver Post
“Executive coaches are not for the meek. They’re for people who value unambiguous feedback. All coaches have one thing in common, it’s that they are ruthlessly results-oriented.” - Fast Company Magazine
“Between 25 percent and 40 percent of Fortune 500 companies use executive coaches.” - The Hay Group, International
“I never cease to be amazed at the power of the coaching process to draw out the skills or talent that was previously hidden within an individual, and which invariably finds a way to solve a problem previously thought unsolvable.” - John Russell, Managing Director, Harley-Davidson Europe Ltd
“Asked for a conservative estimate of the monetary payoff from the coaching they got, these managers described an average return of more than $100,000, or about six times what the coaching had cost their companies.” - Fortune Magazine
“The quality of the relationship between the boss and subordinate is a major predictor of intentions to remain. Coaching— which can help managers talk with subordinates about their development needs— absolutely affects that relationship positively. And there’s a big potential payoff.” - David A. Thomas, Fitzhugh, Professor of Business Administration, Harvard Business School
To read more on what DifferWorld’s partners are saying please click here.
Also please note you are welcome to call upon me for international engagements at (65) 6338 5669 or Info@DifferWorld.com to assist you, your teams and your organization to boost performance, profitability and fulfillment levels through consultations, keynotes, customised initiatived and more. So I look forward to hearing from you.
Creating a Coaching Organization - Part 3 - By Manoj Sharma
January 30, 2007
What are the immediate tangible benefits I can look forward to?
Since professional coaching is objective driven and the outcomes of the initiative can be clearly specified beforehand and measured diligently, it has proven itself to have truly stunning return on investment figures. Some of the immediate benefits you can look forward to are…
1. A huge boost in individual, team and organizational leadership, responsibility, ownership and accountability!
2. An immediate increase in performance, productivity, achievement, advancement, accomplishment, efficiency, effectiveness and optimisation!
3. A significant improvement in employee fulfillment, happiness, satisfaction, engagement and bonding levels!
4. A much desired increase in both financial and non-financial bottom line profitability!
5. A decrease in unhealthy and detrimental practices such as politicking, absenteeism, gossip, complaints and other such counterproductive ailments!
6. A reduction in the turnover of valued employees with higher levels of learning and development!
7. A decrease in financial bleeds such as escalating health care expenses and “lost time”, excess consumptions of the companies resources, “entitlements”, unnecessary processes, bureaucracy, etc…
8. A visible improvement of value propositions, customer satisfaction, loyalty, referrals and championing which are truly priceless!
This is just a sampling of some of the immediate benefits derived from Creating Coaching Organizations and there will be many more unique benefits for yourself and your organization.
So, now that you have found a solution to the challenges you are faced with, start now to… vividly imagine the future – YOUR FUTURE – and immediately start Creating a Coaching Organization today, here and now!
The world has moved ahead. Do not be left behind?
To discover what the world is saying about Professional Coaching and Creating Coaching Organizations please read Part 4 of Creating a Coaching Organization
Creating a Coaching Organization - Part 2 - By Manoj Sharma
January 30, 2007
So what is a coaching organization?
Before we answer that question, let’s first examine what Professional Coaching is.
For our present intent and purpose, we can define Professional Coaching as a professionally conducted, end-to-end process, that delivers predetermined desired results. It is the culmination of proven best practices from various professional fields that have been formulated into professional coaching technologies, methodologies and techniques to boost individual, team and organizational performance; and through performance, profitability and fulfillment levels too.
This is of course what DifferWorld’s Professional Coaching Technologies, Methodologies and Techniques are all about in a corporate environment – creating and delivering initiatives that make an immediate tangible top and bottom line difference, impacting all levels of organizations in a sustainable way, with a scalable measurable return on investment to show for it.
In that light, a Coaching Organization is an organization in which all key leaders have been professionally accredited and certified as competent coaches, and the rest of the organization has been fully educated about how professional coaching benefits them personally and hence welcome professional coaching.
So, what will creating a coaching organization do?
Culture in an organizational context is the personality and collective thoughts of the organization as a whole. It is how an organization “shows up” in the world. It is influenced by the manner in which things get done, the overarching values, beliefs, legends and legacies that define it both internally and externally.
When it comes to the culture of an organization, there are two extremes – one is something called a weak undesirable culture and the other, a strong desirable culture.
A weak undesirable culture exists when all levels of the organization are poorly aligned to the organization’s values, vision, mission and strategic targets and therefore control is normally exercised through stifling bureaucracy and procedures. People hate being in this environment as de-motivation sets in and everyone only plays for themselves to win.
The other is what is called a strong desirable culture. A strong desirable culture exists when all levels of an organization are well aligned to the organization’s values, vision, mission and strategic targets and therefore freedom is experienced through creativity, innovation and exceptional results. People love being in this environment as they are inspired and play for all to win.
A meticulously thought through Creating a Coaching Organization initiative will have the effect of either completely transforming a weak culture or absolutely strengthening a stronger culture.
While the main focus of a Creating a Coaching Organization initiative is primarily designed to boost performance, it will ultimately lead to greater profitability and fulfillment too. Incidently performance, profitability and fulfillment are the three focus areas of all winning organizations.
When it comes to implementing initiatives to directly improve all round performance, Creating a Coaching Organization has few peers.
Examine the following truthfully! An organization can focus its attention on the latest technological operating systems, rework various processes, overhaul its brand communication, increase the incentives it pays out, but ultimately until the hearts, minds, work ethics and performance of its people are not effectively sustained the organization will not consistently be able to produce the results it desires. To produce consistent desired results requires an extensive, professional coaching of all key leaders and then the entire organization to embody desired ideals.
Yes, transforming the culture of your organization will takes time, resources, energy and a conscientious professional effort at all levels of leadership. Also, transformation of culture cannot be implemented by force. It requires leadership to maintain a collaborative perspective throughout the culture recreation process and it has to be bought into by all involved.
Furthermore, culture, as we’re aware cannot be mandated, as it requires inspired and committed leadership, which communicates values, vision, mission, strategies, performance, profitability, feedback and feedforward consistently. Organized professional coaching stands alone, unlike anything before it, and has the ability to do this in a meticulous and systematic way.
What are the immediate tangible benefits I can look forward to?
Please read Part 3 of Creating a Coaching Organization to find out.
Creating a Coaching Organization - Part 1 - By Manoj Sharma
January 30, 2007
CXOs, Presidents, Directors, Managers and Leaders please take note… Professional Coaching is designed to assist the average become good; the good become great; and the great to be truly outstanding. Therefore Professional Coaching is a core leadership competency you need to keep enhancing to bring out the best in your people.
We live in a world in which, business, technology and life have integrated inseparably on a global scale. This has created a highly competitive “always on culture”.
We live in a world in which there is a huge demand for people to not just have a solid formal education, but also a solid informal education. The former and the latter combined has resulted in an integration we can call “formal-informal education” and it has fast become a prerequisite for economies, organizations, teams and individuals to stay ahead of the pack.
We live in a world in which there are no longer clear lines between our career/business, relationships and life. This has caused endless challenges with respect to work-life balance and thrown up the need for us to be able to handle “work-life integration”.
We live in a world in which there is an information overload and in which the integrity of information is getting hard to vouch for. This has resulted in mass confusion and led to a situation in which we can no longer be certain what the best course of action is. We need to think for ourselves and figure out what’s true, not just make decisions based on facts. We need “principle-based, immediately-actionable, core-knowledge” to thrive.
We live in a world in which customer driven demand is creating new business models, new technologies and new outlooks on life, whether we are a part of it or not. This has led to the “instant change” phenomenon.
How do we survive, live and thrive in a world, which seemingly is putting insurmountable pressure on us as individuals, teams, organizations and economies?
Sure, we have heard numerous times that we need to be quick, flexible and progressive. We need to think out of the box, embrace change, create on the fly and deliver timely results.
“But, how are we to do these things…” - I can hear you ask, “..when employee retention is low, customer focus seems to be given lip service to, motivating people is exhaustive, market competition and scrutiny keeps increasing, when margins are getting tight, when value propositions get speedily eroded and so on?”
The solution lies in Creating Coaching Organizations.
So what is a coaching organization?
Please read Part 2 of Creating a Coaching Organization to find out.
25 Guidelines for Professional Coaches by Manoj Sharma
January 27, 2007
1. The best way for a professional coach to coach is to first coach oneself.
2. Coach with compassion and seek to elevate minds through the principles of professional coaching.
3. Put the coaching before any personal gain and keep in mind the immediate, sustainable and scalable consequences of your thoughts, words and actions.
4. Remember professional coaching in its multitude of forms and domains of applications is a service to your world.
5. Be generous with your time, resources and energy and boundless opportunities to enrich lives through professional coaching will appear.
6. Each coachee and fellow professional coach has a different view of circumstances, people, events and ideas, this is an opportunity for you to examine yourself too.
7. To elevate minds is to be at your best. Being at your best requires you to keep your focus on your coachee’s benefits and the coaching.
8. A professional coach is most powerful when congruent with what he or she coaches. Congruency at a high level based on the principle of service leads to lasting financial and non-financial wealth.
9. Professional coaches with lasting financial and non-financial wealth never feel the need to think, speak and act with ill intention towards another. This naturally leads to fulfillment in your world.
10. When you live in a fulfilled world the nitty-gritty will take care of itself and you can be of service as a professional coach at a higher level.
11. The duty of a professional coach is to focus on the welfare of the coachee. Do your absolute best for the coachee with the coachee’s interest in mind, while giving the coachee complete autonomy of choice.
12. A professional coach is dignified in his or her professional and personal dealings, living as a fine legal, ethical and moral example. Through this a professional coach brings out the best in others.
13. Always seek the truth while appreciating your and another’s truth.
14. Appreciate your point of view, the points of views of others and see things from a view point. To do this take yourself out of the equation to the best of your present ability.
15. Do not act in haste, take your time. Everything happens at the right time, in the right place for the right person. This however is not an excuse for inaction. When faced with two possibilities; one in which inaction leads to a disaster and another in which action leads to an equal disaster, always take the course of action.
16. Judge your coachee only after you have judged yourself.
17. Compassion in harshness is the rule, when harshness is required.
18. Create time for reflection, for both your and your coachees. This will allow both to move forward powerfully.
19. Sympathize. You do not have to condone. At best condemn the act not the person. Use any such situations as an opportunity to have the coachee recreate their world.
20. Maintain your professional and personal integrity. Not doing so will cause a sure disintegration.
21. It is okay to keep silent when necessary and let your silence speak volumes.
22. Revere your masters – these are the people you have learnt from and keep holding them in high regard no matter how high you rise.
23. Seek out and keep the company of great people.
24. Produce excellent results remembering that performance is the key to fulfillment and profits. While setting out to produce excellent results, always put the doing ahead of the having. Through this act alone you will automatically be a great professional coach.
25. Seek wisdom. You and your coachees are not the first to experience lives trials and tribulations; billions have done so before you. Recognizing this truth will allow you to gain from it.
All of the above will assist you to live a wonderful life. This however, is not to be expected but to be created and appreciated.
Professional Coaching Tools for Dialoguing with your Teams by Manoj Sharma
January 27, 2007
As a leader and a professional coach you need to dialogue at different levels to promote profitability, performance and fulfillment. This is best done by building trust and rapport based on truth.
Here are some highly useful tools to assist you to do that as and when required.
The CORE Model
This tools will help a professional coach determine what to communicate!
C – Changes taking place
O – Objectives, targets, strategies, resources and key performance indexes
R – Reasons behind these courses or actions and decision making process
E – Effect on customers, individuals, teams, organisation and stakeholders
The DIRECT Model
This tool provides a structure and guideline on how to initiate open and truthful dialogue!
D – Discuss all facets of the situation with people at various levels to get perspectives
I – Invite questions, suggestions, thoughts, opinions, solutions, alternatives, etc.
R – Recognize the merits of ideas objectively with the target in mind. This is regardless of whether they agree or disagree with your own and even the sources of the ideas.
E – Enable and empower others to act by engaging them in all stages of the process. This will only happen if you engage them and encourage them to be stakeholders in the final outcome. Naturally this will only happen if they see a clear win in it for themselves.
C – Changes are to be addressed with as much transparency and as soon as possible.
T – Translate difficult information into easily understandable language using analogies and examples as often as possible.
The TRUST Model
Trust as you are now clear is a key component of professional coaching as it is in other facets of life. Here is a tool set to enhance you ability to do so.
T – Trust comes from being straight forward, open, honest and candid.
R – Recognize people’s needs and assist to meet them with no agenda except to assist them and build trust.
U – Usual, consistent, predictable and clearly pre-communicated behaviour builds trust.
S – Sourcing value systems, elaborating your own through listening, dialoguing and questioning let’s people know where you are coming from and let’s them know where they are coming from. This eliminates conflict and builds trust.
T – Truth more than anything else said with compassion regardless of the effect you fear it might have builds trust along with making and keeping your agreements.
The HEAR Model
This is a model to improve listening skills.
H – Honour another person’s point of view and voice
E – Echo what other’s are saying to you to ensure you are listen to their intention and not your own evaluation.
A – Ask, ask, ask! Ask questions to eliminate all doubt. Better to explain why you are asking truthfully and communicate how this benefits the person being asked and ask then to risk assumption and pay the price of misunderstanding.
R – Respond without prejudice and the need to be defensive.
The OPEN Model
This model will assist you to keep communication channels open so a healthy, meaningful dialogue can continue to take place.
O – Professional Coaches are open to feed-back and feed-forwarding. Be willing to listen.
P – Patience is a virtue. Listen patiently do, give people time to speak, do not jump the gun even if you are running out of time or have heard it all before.
E – Empathy. Do your best to put yourself in the other person’s shoes and take a look at it through their eyes. You do not have to agree but it is always worth your while to empathize.
N – Needs are different from wants and desires. Focus on people’s real needs and do your best to address them. Wants and desires are only of any use ones basic needs are addressed. Times of prosperity are when you do your best to cater to wants and desires, otherwise bring attention to needs.
The Subtle Dynamics of a Dialogue by Manoj Sharma
January 27, 2007
Data is based on what’s going on and through our everyday working senses there is too much going on to make sense of.
Information is what you’re paying attention to from the vastness of data.
Filters are what information goes through. As a professional coach you need to be aware of the filters of the past, culture, background, upbringing, context, roles, religion, status, ideology, values, “okays”, and so on.
Interpretations are not the truth they are your truth, based on the information you paid attention to, filtered and created sense of.
Evaluations are the conclusions you have come to based on your interpretations. Upon deep examination you will find your evaluations are mostly if not almost always based on your self-interest at some critical or all level. If you examine them with an open mind you’ll discover your true self-interests.
This is happening all the time be it in monologues or dialogues.
As a professional coach you first need to appreciate that you too do this. Next you need to recognize that others do it too regardless of them being aware or unaware of it.
How do you get beyond this?
Go back to the first four steps of DifferWorld’s Professional Coaching Techniques – Listening, Questioning, Dialoguing and Crystallizing.
Listen Actively for intention, context, content, feeling and meaning.
This will allow you to engage in a meaningful dialogue in which you as a professional coach initiate “listening for people to speak” and “speaking for people to listen” thus creating a shared space in which a meaningful dialogue can take place. To get to this point you may be first required to go through the phases of debates, disagreements and discussions.
Add to this the power of asking Clarifying, Specifying and Exploring Questions to create a full and accurate picture that will be closer to the truth as opposed to your or another’s truth.
Finally, allow this new picture to form in your mind thus allowing your mind to have a “Working Crystallization of the Intention”.
Roles & Responsibilities of a Professional Coach by Manoj Sharma
January 26, 2007
DifferWorld’s Role of a Professional Coach
To appreciate Historic Life Situation (HLS), clarify and explore Present Life Situation (PLS) and create an Ideal Life Situation (ILS) in by discovering the coachees values, passion, vision, mission, rewards, talents and identity. And if within coaching is being done within the organizational context to align personal targets with the teams and organizations overarching targets.
To create a clear and compelling target aligned with the ILS.
To strategize, specify and agree on the approach to hitting the target.
To assist the coachee hit the target through the coachee’s own effort.
To assist in the process of creating the next set of targets after initial targets have been hit.
and/or
To clarify the target.
To focus on the target.
To build up momentum towards achieving the target.
To have a breakthrough while moving towards the target.
To achieve the target.
Celebrate the achievement.
Set a new target
DifferWorld’s Responsibilities of a Professional Coach
Up Performance Levels! Up Profitability Levels! Up Fulfillment Levels!
Up Clarity of Intention! Up Relationship with Targets, Opportunities, Environments, Masters and Coachability! Up Competencies! Up Mental, Emotional, Physical, Spiritual and Financial Quotients!
Up Clarity! Up Focus! Up Momentum! Up Breakthroughs! Up Delivery!
Up Education! Up Development! Up Coaching!
DifferWorld’s Professional Coaching Code
January 26, 2007
While coaching, I will conduct myself…
* In an ethical, moral and empowering manner in line with legal guidelines
* In a manner that honours the profession I am in and the person I am coaching
* In partnership with the coachee keeping the best interest of the coachee’s in mind
I will respect…
* The confidentiality of my coaching unless authorized otherwise by my coachee, or by a prior open agreement or as required by the law of the land to do so
* The gender, race, language, religion and basic human rights of the coachee
* The points of view and professional conduct and of other coaches and
professionals
* Any other previous intervention the coachee may have gotten prior to my
coaching or will choose to undertake after my coaching
* The need for me to continue to educate myself and keep current with the latest coaching practices worldwide and the need for me to stay current in the practical applications of coaching through continuous practical coaching experience
* The need for me to exercise proper judgment taking into consideration the age, maturity and competency levels of the coachee
* The need to maintain the highest standards of personal conduct, reflected in both my manner of appearance and behaviour
* The need for me as a coach to share the knowledge and practical experience I gain and make it available as a contribution as and where appropriate as a resource for the overall development of the coaching profession as a whole
This is my Code as a Professional Coach.
Professional Coaching’s 8 Is by Manoj Sharma
January 26, 2007
If you ever plan on being mega successful in your finances, career, business, relationships and life, professional coaching is something you absolutely have to pay attention to. Coaching today is not just a lucrative endeavour, it is a highly lucrative endeavour on both sides of the fence - be it if a professional coach is coaching you or you are a professional coach.
With the plethora of different types of professional coaching such as high-performance coaching, executive coaching, personal coaching, leadership coaching, parent coaching, teacher coaching, career coaching, business coaching and so on available, you can be pardoned for your ignorance, especially as coaching has been described as the “# 2 growth industry worldwide” by Start Up Magazine. Second only to information technology!
The benefits of professional coaching are well documented with an average of 6 times return on investment when it comes to fulfillment, performance and profitability within the realms of business, relationships or life.
Why is there such a high demand for professional coaching?
Anyone taking a look at the world today will notice that business and technology are accelerating at a breakneck pace, creating a more competitive landscape then ever before. This has placed a great strain on people from all levels and walks of life in their work-based environments and is affecting the quality of their lives at work, home and play. This has lead to the increased focus on addressing work-life balance issues. To compound matters the lack of basic people related competencies such as effective communication, leadership and entrepreneurship / intrapreneurship together with the general lack of motivation have started to tear away at the fabric of even the best organizations in the world. Altogether giving the people at the top of organizations challenges they have scarce time to look into and handle.
In light of these and other major challenges professional coaching with it’s solid foundations from the world of leadership, psychological, sociological and other human sciences has proven itself to be the best and most flexible solution to increase business results, profitability and competitive edges in organizations. At the individual level professional coaching has put itself at the forefront of empowering leaps in performance from good to great through enhancement of basic and advanced competencies. The above has led to boosting personal and professional fulfillment at all levels. Reading the next quote will give you a sense of how huge the potential and demand for coaching really is.
“Coaching is now part of the standard leadership development training for elite executives at IBM, Motorola, J.P. Morgan, Chase and Hewlett-Packard.” – The Wall Street Journal
As a matter of fact in most progressive organizations it has become imperative that all key executives, leaders, leaders-to-be, human capital & human resource personnel gain the professional competencies of coaching as they plan for future success.
So what does a professional coach do?
In a nutshell a professional coach catalyses the power of Inquiry & Insight, Inspiration & Impact, Integration & Internalization and Involvement & Investment. As you continue to read deeply in wonder allow me to elaborate.
Inquiry & Insight
Firstly a professional coach will place you in an inquiry. Your professional coach will uncover your present life situation. Your present life situation being how your finances, career, business, relationships and life in general is going at the moment. Your professional coach will also expertly inquire into your preconceived notions, assumptions, set minds, barriers, blocks and blind spots that have knowingly or unknowingly been holding you back or preventing you from accelerating at the rate you really should.
Next your professional coach will work with you with the intention to allowing you to have multiple insights into why things are not going the way you would like them to. For example as you interact with your professional coach you will start to see with increasing clarity why your finances, career, business, relationships and life are at the level they are at and not necessarily where you would like them to be. You will also start to get aware of what you need to do and what it will really take for you to move up to the next levels of your finances, career, business, relationships and life. These are powerful processes to say the least.
Inspiration and Impact
Too many people today have been fooled or have fooled themselves into believing that “continuous motivation, rah-rah, hoo-hah, hugging, song-singing, talk about enrolment and other cult-like behaviour” is what it takes to achieve success. If that is true, it is only shallowly so. The truth is that goals are meaningless unless aligned with an ideal life situation. Countless studies and research for decades has shown that people until and unless touched by the inspiration of a great vision and mission and an absolute commitment to it, never really succeed to the degree they would like to. A major role of professional coaching is to assist you to clarify your inspiring vision and powerful mission and create your short-term, mid-term and long-term goals while building an absolute commitment to turn your dreams into reality.
A professional coach also has to have the competency to impact you at the heart of all your thoughts, words, action and results which ultimately determine if you will win at your finances, career, business, relationships and life or not. This is very crucial as another one of a professional coaches multiple roles is to support you and ensure you remain commitment to your success. Articles, books, seminars and workshops tend to be impersonal and can only provide this in limited doses, while your professional coach will not only work with you on this personally, but also intensively. You can parallel this with learning golf for a year from a friend in a casual setting, versus learning from a committed professional golf coach who knows the ins and outs of what it will take for you to play golf expertly, recognizes your tendencies and talents and brings out the unique best in you.
Integration & Internalization
Ultimately until there is no integration of what you have learnt, you will not have the absolute conviction and impetus to move forward confidently. Allow me to use this article to illustrate another facet of professional coaching. As you have been reading through this article there were bound to have been at least a few things that I wrote about that you were unable to fully assimilate and integrate into your paradigm. That is just the way it is, as different people have differing levels of learning when it comes to static words, be they in an article or a book. Let’s explore this further and you will get a sense of how a professional coach makes such a huge difference. How much higher would your appreciation of the points I am making in this article be if you had the opportunity to have a dialogue with me? Wouldn’t having a dialogue with me assist you to clarify and explore in greater depth what has been covered here? This is what a professional coach will do - take best practices, concepts and ideas that may not fit into your reality and through having a meaningful dialogue assist you to either enhance or completely shift your paradigms.
Internalization is an unavoidable step if you plan on developing life-long competencies and the start of profitability when you engage a professional coach. Internalization is a function of taking massive immediate action on what has been learnt and thereafter openly examining the results gotten such that correction can be done to achieve the desired outcome. It often goes unappreciated that it is through action, correction and ultimately experience that one internalizes, not just intellectualization, which while much easier and nevertheless useful, is not an end-to-end process. After all, what are the chances of you gaining sustainable transformation simply by reading a book or hearing what someone has to say at a seminar without experiencing it first hand for yourself? A slim chance or no chance whatsoever is the honest answer! A professional coach allows for the desired effects of internalization by setting the framework that moves you towards putting knowledge into relevant immediate action and giving you the room to correct until you achieve your win. This is done to ultimately develop competencies that will last a lifetime.
Involvement & Investment
In addition to the above a professional coach is also focused on deepening your involvement and keeping you fully engaged with the task at hand. While you can participate in a seminar or workshop and passively read an article or book a professional coach is working to keep you fully and powerfully involved with what you are supposed to be doing. This naturally will allow you to produce breakthrough results above and beyond what you would normally deliver given the limited time we are always experiencing in our lives. This point really does cement the value of a professional coaching as a tool for performers and producers who desire to “lift their game” to even higher levels.
Finally a magnificent return on investment is the fruit of the labour, called involvement. Engaging a professional coach is a wonderful investment as you can set you targets and goals before hand for you to achieve your targets profitably. Professional coaching is a corporate, executive and life activity you can engage in and predetermine your desired return of investment. No other educational format comes close – not articles, not books, not seminars and not even traditional training.
Now that you can get a sense of the unique power of professional coaching and the benefits of either being a professional coach or getting professional coaching please review what the world’s media has been saying about coaching…
CNN.com -”Once used to bolster troubled staffers, coaching now is part of the standard development training for elite executives and talented up-and-comers.”
The Harvard Business Review -”The goal of coaching is the goal of good management -to make the most of an organization’s valuable resources.”
Money Magazine -”The benefits of coaching appear to win over even the most cynical of clients within just a few weeks.”
The Wall Street Journal -”THE EXECUTIVE says his fears disappeared when his supervisor described the proposed coaching as an opportunity ‘to get some outside points of view on what we do’.”
Newsweek Magazine -”Part consultant, part motivational speaker… coaches work with managers, entrepreneurs, and just plain folks, helping them define and achieve their goals.”
With all these benefits and more isn’t it time you explored either becoming a professional coach or getting professional coaching?

